“Whine to the music” is the art of pairing grooves with music, such as Rodriguez Sugar Man with 2003 Kamen Sonoma Cabernet. We have been drinking wine with music since the dawn of wine. I don’t think music would have evolved without wine. Most people tend to turn up the music when they drink wine. Whine to the Music is not just sitting back, drinking wine and getting teary eyed. It is a concept like ART and Wine Pairing, where we dissect the structures of the wine and the work to its basic elements. The structural elements eventually create an emotion in us. Whine to the Music is the art of pairing wine with music based on the emotion they evoke in us.
If you have not seen the documentary, “Searching for Sugar man”, you have to go to a red box and rent it. And while you are there, look for the closest boutique wine shop and buy a bottle of 2003 Kamen Sonoma Cabernet. The movie was moving, but why did it work with this particular wine? At first I just wanted to drink some wine while watching the movie, but as the wine opened up and I listened to the music, I realized that the two paired very well. Here is why:
Aromas/Flavors: I compare the wine’s aromas and flavors with the music’s tone. The Kamen Cabernet has a bit of age on it which began to show leathery aromas, dried fruit flavors and darker spiced notes. If it was younger it might not pair as well, since a younger wine probably works best with livelier music. The bottle aged aromas and flavors set a perfect pairing for the somber poetic tone of Rodriguez Sugar Man.
Alcohol/Body: The alcohol or body of the wine can be paired with the type of instruments used in a song. Where a song which has harps and triangles works with light bodied wines, songs with a lot of bass work with full-bodied wines. Although this wine in its youth had more body, the alcohol has worn off and pairs better with stringed instruments.
Tannin: I relate tannin to the vocals, are they tannic equaling raspy deep vocals or are they light of tannin equaling a soft melodic voice. Rodriguez’s voice has tension like Bob Dylan, but also soothing. The Kamen Cabernet in its youth had pronounced tannin from the mountain fruit, but now those tannins have softened up. They are still very present, but they are there to give balance and structure, with a bit of tension.
Acidty: I compare acidity to the music’s complexity. How much is going on in the music? Rodriguez’s songs are poetic, with basic guitar, a violin, percussion and bass. They are not super complex. However, thematically the poetry is what brings complexity to the music. The Kamen Cab has long-lasting acidity. Even with age the acidity is still alive. It is not razor acidity like cool climate Pinot Noir, but it has enough to bring longevity to the wine ‘s life. Just like Rodriguez’s music, it will continue because of its poetic complexity and “acidity”.
Finish: I compare the wine’s finish to the hook or chorus. Is it catchy, is it memorable and does it stay with you. What I most enjoyed about the Kamen Cabernet was that it lasted forever. I was able to enjoy the wine by drinking it slowly because each sip lasted a long time. Just like the song’s chorus,
“Silver magic ships, you carry
Jumpers, coke, sweet Mary Jane
Sugar man”
it stayed with me for a very long time. I highly recommend go see this movie and get a bottle of Kamen Cab. If you can’t find a 2003 Kamen Cab, don’t worry, buy an aged Sonoma Cab and see if it works. Happy pairing!



I have been trying to pair old school hip hop with wine for quite a while. Old School Hip Hop has a lot bass, but what is difficult to pair is all the different samples the artists use. My intuition is to look for a wine with plenty of oak which matches with the bass, but oaky wines can be “one note” wines. They do not match with the samples and break beats of hip hop. Then last night one of my wine captains brought his family in for dinner. With him he brought a bottle of Orin Swift’s D66. Ah I finally found it!
Elis Regina is one of the greatest and most inspirational singers of South America. Brazilian born, she gained notoriety throughout South America in the ’70′s for her magnificent voice and FU attitude. You might not understand the lyrics to this song, but you can definitely see the emotion and conviction when she sings.